Communications Strategy

We build comprehensive communications strategies to take your brand to the next level of success. Our team provides honest feedback on how to communicate your brand story, reach your target audience and set metrics to measure success.

As a former NBC News journalist, entrepreneur, business owner and marketing communications leader at national nonprofit organizations, Patricia Jones is uniquely qualified to help companies and organizations take a fresh look at their internal and external marketing communications.

She has set up and led in-house communications teams and has served as a consultant to develop and implement strategic marketing communication plans for nonprofits and businesses. She has provided communications audits for organizations needing an outside perspective to take their marketing communications to the next level of success.

We know that effective communication comes from intentional strategy and planning. We can work with your organization to clarify your reason for communicating and do the critical research needed to understand your audience, the context and your competition.

Key questions we can help you answer include:

What is driving your communication?

We work one-on-one with clients to help them better understand and articulate their identity and their objectives. This work can involve everything from long-term strategic plan development, to crafting communication campaigns with measurable outcomes.

Who are your target audiences?

At the heart of any effective communication strategy is a keen understanding of target audiences/stakeholders. We help you hone your focus so that resources are directed to productive audience segments. From these segments we create audience personas which embody your target audience and give a fuller/richer profile of the type of person you are trying to influence. In addition, we offer a wide variety of research activities to help you better understand your target audience, particularly in terms of their motivations and hesitations around your product/service. These activities include reviews of relevant literature on consumer behavior, survey design and deployment, interviews and focus groups.

What do you need to know about the context you’ll be communicating in?

Strategic communications never happens in a vacuum. As a result, we work with clients on their contextual analysis, developing a sense of both the culture and context they will be operating in. Specifically, we can assist you with everything from performing an inventory of key cultural values that may have a positive or negative impact on your communication efforts, and crafting SWOT (strengths, weaknesses, threats and opportunities) analyses. In addition, we can help you better understand your competition by developing critical competitor analysis.

What practical details need to be considered?

In addition to helping clients answer broader strategic questions, we offer planning for more practical details including budgeting, timelines and evaluation measures.